What is a Responsive Website and Why Does My Website Need it

What is a Responsive Website and Why Does My Website Need it

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What is a Responsive Website ?


The concept of Responsive Website is often not considered in a right aspect. Lets understand the actual concept of Responsive Website. Ethan Marcotte in 2010 published an article mentioning the variations in the devices, browsers, screen sizes and orientations. To overcome this problem, while analyzing the solution he realized that separate site for every device wouldn’t be possible. On which he came up with an idea of launching Responsive Design which comprises building flexibility and fluid layouts adapting any type of screen.


Responsive Website is designed considering its responding and resizing to get adapted with any type of device it is used on which could be a desktop of any size, a laptop, a tablet or any type of smart phone screen.


With increasing trend of mobiles phones, tablets and laptops, the size of the gadgets kept on getting smaller. With such abrupt changes in the technology, the need of Responsive Design kept on increasing to view the Web Pages. Added to this on Google Allowance for prioritizing mobile friendly in its search results algorithm, it has got significantly important to feature your site with responsive design.


What Does Responsive Web Design Look Like?


Responsive Design has been developed with a purpose to build one site with added elements for actively responding on devices of different sizes. For instance, traditional website is called to be fixed website, and when it gets viewed on the desktop it displays 3 columns but when the similar layout get displayed on the tablet comes out with the need of scrolling it horizontally, some of the elements may hide or look distorted. On mobile phones, the difficulty increases as the large sized images may break the layout followed by slow loading of the site.


Responsive Website on other hand avoids you to get trolled in its tactics. It leads easy adaption to any of the devices it is used on automatically adjusting the display columns. The responsive site when used on laptops tablets or smart phones adjusts itself in each of its aspect making it user friendly.


How Does Responsive Web Design Work?


With the use of Fluid Grids, responsive site allows all the page elements to make adjustments in terms of size in proportion rather than pixels. Considering 3 columns, Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance. Media such as images is also resized relatively. That way an image can stay within its column or relative design element.


 Need For a Responsive Website : 

1.     Mobile Usage is on the rise : 

With increasing development in the technology, there has been tremendous hike seen in the use of electronic gadgets in past few year. Among all the devices, Mobile Phone usage has increased the most among the people.

  • Over 20% of Google searches are performed on a mobile device.
  • In 2012, more than half of local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

 With a bad experience on using your site in a mobile phone can   lessen the demand of your brand. Gifting your viewers with a user friendly site is now a prerequisite.

2.      Mobile Shopping is steadily growing : 

Online shopping has got quite popular with its ease and flexible nature. With invention of high technology mobile phones which makes shopping easy on mobile phone, 88% of consumers are indulging into online shopping using their mobile phones. With your product not developed to adapt varied devices, you might have to lose your customers in huge numbers. 

3.      Increasing number of Social Media users on mobile phones : 

With advancement in technology, the social media users prefer browsing the social media sites more on mobile phones making it convenient for them. More than 60% of the people are now operating their social media via mobile phones. The sharing links of sites like Facebook, Twitter, YouTube can increase the traffic on your site. In order to strengthen your business tactics using Social Media, make your site a responsive one. 

4.     Responsive sites improves SEO ratings : 

With Google’s allowance on prioritizing mobile friendly sites, as per Google Responsive websites will perform better obtaining positive results in search rankings as such sites provides the customer with a better and improved experience. Also, as now your mobile phone has a separate Google search Algorithm, your site rank will depend not only based on the desktop search but it will be a result of the mobile search too. Considering SEO to be an important tool and to make it much more effective responsive site is a must. 

5.     Responsive Site adapts to multiple devices sizes : 

In responsive sites, the size of the template is designed based on the screen size and not the device. This allows the size to display properly irrespective of the screen size. Considering the future devices which will be launched responsive site will still remain attractive. 

6.     Single site is easier to manage with increased ROI : 

Managing different sites for different devices is not manageable at certain level leading to inefficiency. Responsive site being adaptable to any of the devices supplying with relevant layout and content is most appropriate for the users. This will have a single site for your business to manage added to which the web content management also lowers down resulting into higher ROI. 

7.     Responsive site leads to better user experience : 

Considering varied reasons to make your site a responsive one, the most important reason is to make your customer’s experience a worthy one!  Responsive site is user friendly avoiding pinching, zooming and side scrolling. A responsive site with improved audience experience will lead to decreasing number of bounce rates, increasing the lead conversion and improvising your brand goodwill in the audience’s perspection.




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